We will need to use a cookie to remember the choices that you have made within our cookie privacy manager. This will have a couple of consequences:
• If you delete all your cookies you will have to update your preferences with us again.
• If you use a different device or browser you will have to tell us your preferences again.
Privacy Preference Centre
Strictly Necessary Cookies
These cookies are necessary for our website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
These cookies and local storage allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies and local storage collect is aggregated and therefore anonymous. If you do not allow these we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies and local storage enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers* whose services we have added to our pages. The purpose of these cookies and local storage is to provide you with a more personalised experience on our site based on your previous visits and selections. If you do not allow these then some or all of these services may not function properly.
These cookies may be set on our site or through our site by our advertising partners. They can be used by Volvo Car UK and shared with our third party advertising companies to build a profile of your interests, to send you relevant email communications from Volvo Car UK and to show you relevant adverts for Volvo products and services on other third party advertising partner sites e.g. GoogleAds. This is based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted and relevant advertising and email communications.
Volvo Cars uses Google Analytics, which gives us insights in to how you use our web sites. This data consists of; e.g., Which pages you viewed; which links you clicked on; how long you spent on a page; cars that you have built in our configurator; what device you have used; We use this data to help us understand how people use our web site and to ensure that it functions correctly. This data is not used for marketing or advertising and is not shared with third parties.